About Apple colored shirt

AppleStore visit today.

I went to the Ste-Catherine store today to buy a Mac for work. Store was pack, good from a shareholder point of vue. As a customer i had notice something that never bother me before. Customer don't get the colored system. I notice customer trying to get help, being simply redirected to staff with different color without explaining to them why. Explain to your customer and next time they will know.

The concept of colored shirt is great...if you know what they mean. Apple should somehow let peoples know what those colors are for. My wife did not understand why the blue color (one on one) people could't process the sale. As good is the service in the store, when it's pack and customer whant services the color thing become a problem.

At the same time, today the concierge (orange shirt) where taking names on iPod touch to help serve peoples in a first come first serve manner. 2 problems here, you need to know that you can give your name to the orange staff....and you need to know when you will get called. A screen with names like the genius have would be welcome.

Store are well staff, but for people that don't know the color system, it's hard to understand that you can't be help....

Even if I knew exactly what i needed (iMac 24" with extended KB) I had to wait for a specialist... As soon as the concierge heard the word "I need an iMac" she took my name and had me wait for 1/2 hour. If she would he would had let me finish my sentence she would have seen that i knew exactly what I wanted. Total process should had taken 15 minutes max. Instead I waited 1/2 hour to get told I couldn't get the extended KB in store. Not a good experience


The colored system work well I think up to a point. If the store is really busy, it become a problem for the consumer, Those shirt should not limit what a staff member could do. Also at that point the lack of cash register became also a problem. If blue one on one staff, could help you to a cash register that could solve part of the problem.

I think that this system needsome perfection.